The first five minutes are critical if you want to convert a CoolSculpting lead. If you don't have a CRM with lead nurturing automations like Dewy, send the proven first-touch email and text templates to your new CoolSculpting leads as soon as possible.
Subject Line: Are you ready for results?
Email Body: See below. Also, you can see a sample template from Elias Dermatology in South Florida at the bottom of this blog.
"Hi %FIRSTNAME%,
Thank you for your interest in CoolSculpting® Elite at (Practice Name)!
Have you tried to get rid of stubborn fat and keep it off, but you're stuck in an endless cycle of cardio and dieting?
Maybe you've tried to detox, diet, do more cardio or even get a personal trainer before and nothing seems to really work. If this sounds familiar, you're not alone.
Many people have trouble 1) getting rid of stubborn fat and 2) keeping it off.
While there are several reasons for this, the result is always the same—we get frustrated, stop trying, and are stuck with stubborn fat that we've been trying to get rid of for years.
However, it doesn’t have to be a huge struggle, and getting rid of your stubborn fat and keeping it off is possible.
CoolSculpting® Elite is your new solution.
📅 Book your complimentary consultation: (insert scheduling link).
CoolSculpting® Elite freezes fat fast in difficult-to-lose areas like the back, belly, flanks, arms, and double chin.
Here are some other benefits of CoolSculpting® Elite at (Practice Name):
CoolSculpting® Elite is the newest, most powerful fat freezing procedure available on the market. We’re proud to be one of the most trusted practices in Fort Lauderdale, FL with CoolSculpting® Elite. Get motivated and start seeing results by scheduling a complimentary consultation.
(CoolSculpting Manager Name)
CoolSculpting & CoolTone Manager
PracticeWebsite.com
123-456-7890
P.S. Ready to freeze fat for good? Start your CoolSculpting journey by scheduling a free, no obligation consultation online: (insert scheduling link)."
Why it works: This email template is effective because it highlights the lead's pain points, educates them about CoolSculpting, emphasizes your practice's differentiators and shows them results (if you add before and afters to the email). This email has an average open rate of 56% at Elias Dermatology.
Text Body: "Hi %FIRSTNAME%, thanks for your interest in CoolSculpting® Elite at (Practice Name)! With (dozens/hundreds/thousands) of 5-star reviews, we're (your area)'s trusted CoolSculpting experts. What area would you like to treat?"
Why it works: This text template is effective because it elicits a response from the lead. The first response from a lead is always the hardest. Instead of asking the lead when they're available to come in for a consultation, this template asks them a question about them that's easy to answer. By eliciting a simple response from the lead immediately, this template increases the chances of the lead in the future significantly.
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