Holiday Growth Toolkit: 4 Easy Ways To Increase Revenue
As the Holiday season approaches and consumers are spending more than ever before, there’s no better time than now to utilize Dewy’s growth toolkit to increase revenue. Below are 4 ways you can increase your revenue this holiday season!
New Customers: Use Dewy for FREE until January 1, 2024 ($1500 value)! Get started by clicking here.
Existing Customers: Schedule a 15-minute strategy call here or purchase one of our add-ons.
Strategy 1: Re-Engage Existing Customers by Sending a Targeted Offer
Here's a fact: Over 78% of revenue in most practices comes from existing contacts in your database. While this is a huge opportunity, it can be difficult to target your database with the right offer can be difficult.
Utilizing the campaign tool and the data within your Dewy account, our Re-Engagement Campaign is a powerful way to engage "dead" or unengaged leads in your database with an actionable offer that will drive revenue. Our Re-Engagement Campaign sends 3 emails campaigns to your database. The main call to action is a Dewy Web Form link that acts as a mini-landing page for the specific offer that you are trying to boost. After submitting the form to claim the offer, re-engaged contacts are added to your pipeline and receive a confirmation text message that outlines what to do next.
Overview and Popular Use Cases
Our customers use Re-Engagement Campaigns over the holidays to:
Target high-value patients with exclusive offers or specials
Drive revenue for specific services quickly
Overcome sales slumps by sending targeted offers to contact segments
Increase campaign ROI/ROAS by getting leads back to the top of the funnel
Strategy 2: Boost Your Holiday Event Using a RSVP Funnel
Want to host a holiday party at your practice with games, food, drinks and awesome give-aways, but don't know where to start with letting your patients know? The RSVP Funnel add-on is a done-for-you funnel that makes it easy to get a ton of RSVPs from your existing contact database quickly.
Using Dewy's forms, email campaign and pipeline features, our Event RSVP Funnel add-on helps you acquire, track and confirm RSVPs all in one place. The funnel consists of a customized event flyer, 3 invitation emails, a custom website pop up and an Event Pipeline within your account where you can manage RSVPs.
Popular Use Cases
Claim a Thanksgiving “Give-Away” Offer
Invite your customers to a virtual “New Year, New You, New Specials” seminar
Strategy 3: Capture New Leads Using a Website Pop-Up Form
Pop-Up Forms are an excellent tool to quickly to get more leads from your paid or organic website traffic. For the Holidays, we recommend implementing a well-designed pop up form on your website that highlights your holiday specials and makes it easy for people to claim them.
Engaging holiday pop up form ideas
Claim 15% your next treatment if bought before Thanksgiving
Subscribe to our newsletter to stay up to date with our specials
Feel that holiday season joy with this $25.00 gift card to Dewy Dermatology!
Strategy 4: Do a Practice-Wide “Call Blitz”
A sales call blitz is a highly focused period of call activity in which all or most of your team participates. Blitzes focus on getting RSVPs, new appointments or direct sales for specific event or special. To incentivize your staff, you can add a contest or scoring component.
Using the data in your Dewy account, it’s easy to create call lists that you can use during a Call Blitz. There are two main ways to create call lists within Dewy.
Create a list using the advanced search tool
Using the advanced search tool, you can segment your database into lists using dozens of conditions. You can use the advanced search tool by following the steps below:
Go to Contacts
Click on the search bar in the top right
Click “advanced search”
Type in a condition
Popular conditions include:
Creation/subscribed date
Past email engagement
Service/treatment interest
And more!
If you have any of our EMR/EHR integrations, you can filter your database by ICD code, CPT code, last appointment date, total revenue and more!
Create a list using pipeline filters
You can also create a call list using pipeline filters to segment sales qualified leads. You can use the pipeline filters by following these steps:
Go to Deals
Navigate to the right pipeline
Click “Add a filter”
Search or Select a filter
Add multiple filters if needed
Popular filters include:
Deal Details > Created > is before
Deal Details > Created > is after
Deal Details > Next > is call
Deal Details > Deal Title > contains
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