Challenge

As one of the leading dermatology groups in the Southeast, Sona Dermatology operates 14 busy locations offering medical and cosmetic services. With scale came complexity.

Sona had been using Salesforce but needed something more customizable, user-friendly, and integrated with their EHR platform, Modernizing Medicine.

Key challenges included:

• Inconsistent lead follow-up across multiple practices
• No standardized sales process, making it difficult to train staff and maximize conversions
• Lack of integration with the clinical and marketing systems they used daily

“We needed a solution that could be adopted easily at the practice level to boost conversions and staff productivity.”

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Solution

Sona Dermatology chose Dewy to streamline, standardize, and automate their lead management process across all locations.

With Dewy, Sona was able to:

• ‍Automate lead follow-up with custom email and SMS drip campaigns
• Create a replicable sales process for staff across all 14 locations
• Integrate seamlessly with Modernizing Medicine, their online store, website, and other essential tools
• Build a custom reporting dashboard for clear, real-time visibility into marketing and sales performance

“Out of the box, Dewy gave us an extremely user-friendly platform that integrated with our EHR, online store, website and all of the other tools we use.”

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Results

Since implementing Dewy, Sona Dermatology has transformed its marketing and operations:

• Time Saved: 45–60 minutes per day per location previously spent on manual follow-up and tracking
• Standardized Process: Staff now use a consistent, replicable system to manage leads and drive conversions
• Improved Lead Conversion: Their lead-to-consult rate doubled, and overall conversions “shot through the roof”
• Increased Staff Productivity: Automation and integrations mean less admin work and more time with patients

“Dewy has been transformational for our lead follow-up and conversion processes. Across all of our locations, we now have a standardized and replicable lead follow-up process - and the impacts have been huge.”

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Favorite Features

• Lead Management Pipeline
• Customized Lead Nurturing & Funnel Development
• Email Marketing
• Web Forms & Other Integrations
• Customer Support
• Integrations
• Custom Reporting Dashboard

Customization & Support

Sona didn’t just need software—they needed a partner that could help them build a sophisticated, scalable marketing and sales platform.

“With Dewy's support, we built out an extremely advanced lifecycle management platform that nurtured our contacts at every stage of the patient journey.”

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Ready to Standardize and Scale Your Lead Management?

If you’re managing multiple locations—or just ready to get more from your marketing—Dewy can help. Automate your follow-up, integrate with your EHR, and grow your practice—just like Sona Dermatology did.