Clarus Dermatology is a bustling practice in the Minneapolis-St. Paul region. With 7 locations and more on the way, Clarus Dermatology needed a CRM solution that would automatically engage their huge patient database and help their staff convert leads into patients.

Greatly accelerating practice growth, Clarus Dermatology increased their lead to consult rate, patient lifetime value and appointment frequency using Dewy’s powerful sales and marketing automation tools.

The Problem

Not having a streamlined sales process and a way to consistently communicate with patients

Before getting started with Dewy, Clarus Dermatology relied on:

• Sporadic and unorganized processes to drive sales and conversions
• Busy front desk staff to update patients about specials, events or new devices
• Spreadsheets and handwritten lists to track and organize patients
• Pure hope to ensure patients would come back to Clarus Dermatology for future appointments

Dewy’s Solution

Automating lead outreach and building a scalable sales process within Dewy’s CRM

Our team customized Clarus Dermatology’s CRM and built:

• Automated lead nurturing funnels that supercharge their new patient conversion rate
• Date-based funnels that automatically email and text existing patients who were diagnosed with psoriasis, sun damage or acne 6 months after their last visit date
• A color-coded pipeline that staff members use to take the guessing out of lead management
• Dozens of branded email templates that Clarus’s marketing team uses to keep their patients up to date about events, new devices and specials

“The customized messaging and funnels developed by Dewy’s team has been well-received from our patients, many of whom we have not seen in years.”