Challenge

Skin Savvy Aesthetics is a premier medical aesthetics practice in Scottsdale, Arizona. Like many fast-growing clinics, they faced critical challenges in their marketing and operations:

• Difficulty identifying and tracking where new patients were coming from
• A follow-up email system riddled with human error (or nonexistent at times)
• Using Outlook for mass communication, which meant manually sending the same email over and over to different contacts

The old process wasn’t scalable and made it easy for leads to fall through the cracks, reducing the return on their marketing investment.

“Before Dewy, we used a spreadsheet to record the sources of our new clients. Most of the time this was not getting done or inaccurate.”

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Solution

Skin Savvy Aesthetics turned to Dewy to bring order, automation, and insight to their lead management and marketing workflows. Dewy gave them the power to:

• ‍Automate follow-up email campaigns to nurture leads over time—even if they didn’t book right away
• ‍Run targeted, one-off communications like flash sales quickly and easily
• ‍Track new patient sources automatically and generate accurate, actionable reports
• ‍Consolidate marketing tasks that had been spread across spreadsheets, Outlook, and manual entry

“With Dewy, we can set automated emails to be sent to our leads to nurture them. This way, even if we don't get them booked right away, there is still a chance they will reach out after seeing one of the automated follow-up emails.”

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Results

Since implementing Dewy, Skin Savvy Aesthetics has seen meaningful improvements in their marketing performance and daily operations:

• Time Saved: 45 minutes per day previously lost to manual email and spreadsheet work
• Improved Data Accuracy: Lead sources are now tracked automatically with easy-to-run reports
• Stronger Email Marketing: Automated nurture sequences plus one-off promos (like flash sales) help capture more bookings
• Better Lead Conversion: Consistent, error-free follow-up keeps Skin Savvy top-of-mind for prospects

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Favorite Features

• Lead Management Pipeline
• Customized Lead Nurturing & Funnel Development
• Email Marketing
• Web Forms & Other Integrations
• Customer Support

“Our email marketing has greatly improved since we implemented the Dewy CRM as well. Overall, using Dewy has been a very positive experience.”

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Customization & Support

Dewy’s flexibility is key for Skin Savvy Aesthetics, especially as their campaigns and ad strategies evolved:

“We have been using Dewy for over a year now and I have never had a problem getting things setup the way we need them. With different campaigns, new tracking information is needed to ensure we are giving credit to specific ads. I have been pleased with how responsive the Dewy team is when these changes are needed.”

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Ready to Upgrade Your Lead Management and Marketing?

If you’re tired of spreadsheets, manual emails, and missed opportunities, Dewy can help. Automate your marketing, track results accurately, and grow your practice—just like Skin Savvy Aesthetics did.