Think of campaigns as ‘jazzed up’ emails. Campaigns are a GREAT way to send out information to many contacts at once! Examples of information you may want to share with a list of contacts would be, opening a new location, having a seasonal special, or introducing a new product.
Dewy Dermatology used a campaign in to send out information about their new location/open house happening in December, taking place in New City, New York.
Open Rate: This is generally a good indication of how well your subject line captures interest. Anything over 30% is generally good.
Unsubscribe Rate: This is a good indicator of whether you have lost some interest in your practice updates. Anything under 1% is generally good
Click Rate: This is a good indicator of how many people scrolled through your campaign and read it. Anything over 1% is generally good.