Campaigns: What are they and when do we use them?

Think of campaigns as ‘jazzed up’ emails. Campaigns are a GREAT way to send out information to many contacts at once! Examples of information you may want to share with a list of contacts would be, opening a new location, having a seasonal special, or introducing a new product.

Example:

Dewy Dermatology used a campaign in to send out information about their new location/open house happening in December, taking place in New City, New York.

Campaigns: How to view reports

• Go to your campaigns tab in Dewy (its on the left hand side and has a little envelope icon)
• In your campaigns list you will see the name of each campaign
• Click the name of the campaign you want to review results for
• A pop-up should occur on your screen and you should see a blue button that says “View Report” - click that
• In this picture you will see a summary table, which will tell you the opens, clicks, forwards, and unsubscribers.

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• Opens: How many contacts opened your campaign
• Apple Privacy Opens: How many people have apple privacy settings so you cannot see what they did with your campaign
• Clicks: How many contacts clicked on your campaign
• Forwards: How many times your campaign was forwarded
• Unsubscribers: How many contacts unsubscribed from your campaign emails

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Campaigns: Interpreting your results

Open Rate: This is generally a good indication of how well your subject line captures interest. Anything over 30% is generally good.

Unsubscribe Rate: This is a good indicator of whether you have lost some interest in your practice updates. Anything under 1% is generally good

Click Rate: This is a good indicator of how many people scrolled through your campaign and read it. Anything over 1% is generally good.

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